The What: Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., has acquired the clinically proven skincare and beauty device brand, BeautyBio. This acquisition supplements Rhyz’s ecosystem of companies that focuses on innovative solutions within the beauty, wellness, and lifestyle sectors.

The Details: Plans BeautyBio, founded by Jamie O’Banion in 2011, provides effective skincare products and patented beauty tools. As part of the Rhyz ecosystem, BeautyBio will continue operating independently under O’Banion’s leadership and explore growth and cost-efficiency opportunities.

The Why: Nu Skin Enterprises CEO, Ryan Napierski, expresses that BeautyBio’s commitment to beauty innovation aligns with their vision for science-based skincare products and beauty device systems. The partnership will enhance Nu Skin’s position in the beauty device systems market and enable BeautyBio to reach its potential within the Rhyz ecosystem.