THE WHAT? Cellular Goods has announced that its cannabigerol-based skin care line, Look Better, will be featured on Sephora’s UK e-commerce platform from mid-May.

THE DETAILS The wellness brand will be the first CBD-based skin care brand to be featured on the LVMH-owned retailer’s UK website.

THE WHY? The partnership aligns with Cellular’s mission to increase its retail presence in bricks-and-mortar and online stores. Cellular Goods’ Interim CEO and Chairman, Darcy Taylor, commented, “The launch bridges the gap between customer awareness and sales by making it easier for customers to purchase our products.”