THE WHAT? Roam has created a range of inclusive condoms that match skin tone, in shades Dark Brown, Medium Brown, Light Brown and Original Latex.

THE DETAILS The condoms are 100 percent vegan and made in the UK, and have been made with 40 percent less plastic compared to traditional condom foils.

As part of the launch, Roam has teamed up with sexual health and wellbeing charity Brook, and for every condom purchased, the company will give one back to the charity.

THE WHY? Talking to HuffPost UK, a spokesperson said: “Roam has been built to end the stigma and shame in shopping for sex for everyone. Legacy brands have failed to address nuanced needs of all sexually active communities.

“The launch of our Skin Tone Condoms presents a choice that has never existed before, one that celebrates individuality. Designed to be the perfect balance between sensation and safety to protect your pleasure and community.”