THE WHAT? Monat has launched its first color cosmetics collection. The direct sales brand is making its debut into the category with a skin care-infused line designed to create a barely-there look.

THE DETAILS The line comprises a brow gel, concealer, translucent powder, gel cream blush, bronzer, mascara and liquid lipstick, WWD reports.

THE WHY? Zulima Garcia, Global Senior Product Development Director, told WWD, “We focused on what are the products that are actually selling more right now, to basically create a no make-up make-up look, which we know is super trending.”