THE WHAT? Kohl’s has announced that it is planning to open Sephora at Kohl’s shops in 45 stores across 29 states this fall.

THE DETAILS The new 750 sq ft beauty locations will bring the total Sephora at Kohl’s shops to 910 by the end of the year – in line with the partnership’s initial rollout goal.

The department store saw beauty sales increase 90 percent yoy in Q2 2023, driven by the Sephora concessions.

THE WHY? Nick Jones, Kohl’s Chief Merchandising and Digital Officer. “We heard from our customers that they wanted prestige beauty offerings, and we set out to deliver in a big way by partnering with Sephora, the global leader in beauty, to bring a truly elevated shopping experience right to their local Kohl’s store. From makeup and fragrance to skincare and hair care, there’s something for everyone to discover at Sephora at Kohl’s.”