THE WHAT? Beiersdorf has cut the ribbon on its new corporate headquarters, located on the newly renamed Beiersdorfstrasse in Hamburg. The Campus, as the new site has been dubbed, is described as the ‘foundation for long-term success and further growth’.

THE DETAIL The German manufacturer of Nivea has invested €250 in its new 51,000 sq m location. Some 3000 employees will be able to enjoy dynamic working with a floorplan and design specifically tailored to agile working methods.

A comprehensive range of amenities including a restaurant, fitness and wellness programs as well as laundry, bicycle repair and mail services will be on offer to staff.

THE WHY? CEO Vincent Warnery, comments, “In constructing this Campus, we are clearly and proudly embracing our entrepreneurial roots. The Campus offers our employees the ideal space for exchange, inspiration and the development of new ideas in state-of-the-art workspaces – and thus the foundation for long-term success and further growth.”