THE WHAT? Macy’s Inc has named Olivier Bron as CEO of Bloomingdale’s. Bron joins from Central Group where he held the role of CEO, Central and Robinson Department Stores.

THE DETAILS In his new position, Bron is charged with leading overall strategy across all facets of the business. He will also be responsible for building on Bloomingdale’s unique curated offering of designers, advanced contemporary, and exclusive private brands.

THE WHY? Bron boasts 20 years of retail leadership experience with his CV listing senior roles at Galeries Lafayette and Bain & Company.

Tony Spring, Macy’s, Inc. President and CEO-Elect. “In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace, and unparalleled multicategory assortment. His extensive international retail career and deep knowledge of the luxury market will be invaluable as we pursue additional opportunities for growth. I am confident that Olivier’s leadership, expertise, and enthusiasm will further strengthen the Bloomingdale’s brand to ensure we remain like no other store in the world.”