THE WHAT? Beauty e-commerce platform, Kaya has raised some US$2.6 million in a seed round led by Revival Lab, according to a report published by Arab News.

THE DETAILS Investment firms Al-Dowayan Investment Company and Al-Sulaimaniya Group also participated in the round.

Mohammed Al-Maghlouth, CEO of Revival Lab, stated in a press release, “We’re proud to be a partner with Kaya. We are working together with the team to achieve our strategic goals of promoting growth and expansion initiatives in the personal care and beauty sector inside and outside the Kingdom of Saudi Arabia”.

THE WHY? Arab News reveals that the Saudi Arabian start-up will use the funds to develop its digital infrastructure as well as its logistics services to support its expansion and growth plans.