Chanel extends Chance fragrance line with Eau Fraiche EDP

Chanel extends Chance fragrance line with Eau Fraiche EDP

THE WHAT? Chanel has launched a new variant in its popular Chance fragrance line. Chance Eau Fraiche Eau de Parfum is said to combine the density of an Eau de Parfum with the brightness of an Eau de Toilette.

THE DETAILS The scent from Chanel’s Perfumer-Creator, Olivier Polge opens with notes of citron and aldehydes warming to teak wood and amber, which bring intensity and longevity to the composition.

THE WHY? The new perfume will bring the French luxury label’s popular Chance pillar to the forefront of consumers’ minds ahead of the festive season, a key sales period for fragrance brands.

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