L’Oréal invests in Partech Africa
L’Oréal has announced an investment in the fund Partech Africa, an investment fund launched earlier this year that is dedicated to the development of Tech projects in Africa. The amount was not disclosed. The relationship will allow the French beauty giant to forge...
L’Occitane looks to explore new ideas with launch of start-up studio Obratori
L’Occitane has announced the launch of new start-up studio Obratori, which is located in heart of the Cité de l'Innovation et des Savoirs Aix-Marseille, in a bid to ‘enable new ideas to be explored and developed.’ Following the opening, Obratori will host a dozen...
Evonik launches German webshop to sell supplements direct to consumers
Evonik is branching out into consumer products with the launch of a webshop for the German market to sell health supplements direct to consumers, according to a report published by Bloomberg. Medox, as the first supplement to hit the German market is called, is...
Gucci grows beauty presence with new Gucci Beauty Instagram account
Gucci has developed its beauty presence with a standalone Gucci Beauty Instagram account @GucciBeauty that rather than showcase products, instead focuses on a study of the history of beauty, according to Elle.com. The dedicated Instagram account showcases Gucci...
This is how L’Oréal chooses influencers
L’Oréal’s Active Cosmetics division has opened up about its influencer vetting process to marketing publication The Drum. The unit actively seeks ‘micro-influencers’ (those with around 10,000 followers) on Instagram to reach a niche audience that is interested in skin...
The Hut Group receives emerging markets award at Sunday Times HSBC International Track 200 awards
The Hut group scooped the emerging markets award at the Sunday Times HSBC International Track 200 awards, according to a report published by The Times. The ninth edition of the annual celebration of the entrepreneurs running Britain’s 200 mid-market private companies...
Beauty for all: L’Oréal celebrates inclusivity with Paris Fashion Week show
L’Oréal has announced that it will use its Paris Fashion Week runway show to make a ‘powerful statement of inclusivity’. Le Défilé L’Oréal Paris will take place on September 30 on a custom-designed river catwalk located on the Seine River. The catwalk has been...
Mystery shopper app Shepper raises £4.2 million
An app designed to recruit mystery shoppers named Shepper has raised some £4.2 million in investment from Aviva, according to a report published by The Times. The app, which is used by the likes of L’Oréal et al to check displays and the service on offer in retail...
No photoshop: MAC splits the internet with visible facial hair
MAC Cosmetics has divided opinion across its social media following by posting images that have not been altered to remove facial hair, according to a report published by Refinery 29. The Lauder-owned brand has decided to post images that haven’t been digitally...
BASF and Givaudan team up with IIVS to validate animal testing alternative
BASF and Givaudan have teamed up with the Institute for In Vitro Sciences (IIVS) to validate an improved skin sensitization reactivity method to address the needs of toxicologists and regulators. The Kinetic Direct Peptide Reactivity Assay (Kinetic DPRA) is a...
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