Unilever’s Keith Weed: there’s still a long way to go on viewability – but we won’t pull our ads from YouTube
Unilever’s Chief Marketing and Communications Officer, Keith Weed has spoken out about the ‘three V’s’ (value, viewability and verification) in relation to the accountability of digital platforms, claiming that while he still thinks there’s a lot of work to be done,...
Digitally does it: Henkel increases technology prowess with Rahmyn Kress appointment
German personal care giant Henkel has announced the appointment of Rahmyn Kress as its new Chief Digital Officer. Kress has been brought in to drive the company’s digital prowess and will report directly to CEO Hans Van Bylen. Joining the company in the second...
L’Oréal CMO: specialize, specialize, specialize for marketing success
Speaking to The Drum ahead of his appearance at the ISBA conference held yesterday, L’Oréal UK & Ireland Chief Marketing Officer, Hugh Pile, revealed that he believes the key to an agile and effective marketing team lies in specialist staff who ‘know where their...
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