Marketing

Whodunnit? Elf Cosmetics releases true crime parody

by Georgina Caldwell | Jan 12, 2024 | Marketing, North America

Elf Cosmetics has released a true crime parody documentary on Amazon Freevee. Cosmetic Criminals, as the show has been named, will also make its theatrical debut ahead of Paramount Pictures’ new Mean Girls movie at select AMC locations.

CLICK HERE

Revlon names Madelyn Cline Global Brand Ambassador

by Georgina Caldwell | Jan 11, 2024 | Marketing, North America

Revlon has named Madelyn Cline as a Global Brand Ambassador. The Netflix star joins Ashely Graham and Megan Thee Stallion as face of the brand.

CLICK HERE

Kose America names Vice President

by Georgina Caldwell | Jan 10, 2024 | Finance, Jobs & People, Marketing, North America

Kose America has announced the appointment of Chinae Kim to the newly created role of Vice President. Kim will lead the company’s strategic marketing and sales efforts in North America.

CLICK HERE

Earth & Halo Pledges Graceful Aging

by Global Cosmetics News | Jan 8, 2024 | Marketing, North America

Earth & Halo introduces the “Pledge to Our Community,” aiming to redefine beauty standards by focusing on graceful ageing.

CLICK HERE

Influencers need not apply; True Botanicals names Jessica Chastain brand ambassador

by Georgina Caldwell | Jan 4, 2024 | Marketing, North America

True Botanicals has announced Jessica Chastain as its latest brand ambassador. The Oscar-winning actor will front a campaign for the brand’s recently launched Phyto-Retinol Sleep Serum.

CLICK HERE

Olehenriksen to make Ulta debut

by Georgina Caldwell | Dec 21, 2023 | Europe, Marketing, Marketing, North America, Retail

Olehenriksen will hit shelves in Ulta Beauty stores in the New Year. The Scandi skin care brand will be stocked in 700 stores across the US and on the Ulta website.

CLICK HERE

Madonna unveils limited edition collab to mark her The Celebration Tour

by Georgina Caldwell | Dec 20, 2023 | Marketing, North America, Products

Madonna has teamed up with Jarrod Blandino to create a limited edition collection to coincide with her Celebration Tour. The collection will launch as the North American leg of the tour kicks off this winter.

CLICK HERE