Colgate Palmolive launches Colgate Smile Fund to build resilience in youth
Colgate Palmolive has launched the Colgate Smile Fund initiative, which will invest in non-profit organizations that help to equip today’s young people with the skills needed to thrive in and out of school.
Camila Mendes joins Loop skincare brand as Partner and Creative Director
Actress Camila Mendes has joined Loop skincare brand as Partner and Creative Director, which is her debut into the beauty market.
Jennifer Lopez’s JLo Beauty announces expansion into Body Care category
Jennifer Lopez has announced the first category expansion of JLo Beauty with the launch of a new body care range.
Laneige tops charts on Amazon Prime Day
Laneige has been named as one of the best-selling brands in the Beauty & Personal Care category on Amazon Prime Day. The brand’s Lip Sleeping Mask was the bestselling product in its class, while Lip Glowy Balm came in third.
Procter & Gamble launches environmentally-friendly program named Responsible Beauty
Procter & Gamble is pushing eco-beauty with the launch of environmentally-friendly public welfare program named Responsible Beauty, according to a report by Campaign Brief Asia.
Too Faced adds NFC tags to 100,000 Maximum Plump Lip gloss samples
Estée Lauder Companies-owned Two Faced has added NFC tags to 100,000 samples of its Maximum Plump lipgloss, which allows consumers to scan the tag with a smartphone and access a special landing page to register for a discount of future purchases.
WPP announces Stacey Shelly as new lead for Procter & Gamble account
WPP has announced Stacey Shelly as the new Global Client Leader on the Procter & Gamble account across Grey and its parent company, according to a report by Ad Age.
P&G: Our marketing message will emphasize value
Procter & Gamble CEO, Jon Moeller has revealed that the US FMCG giant’s response to rising inflation will be to emphasize the value of its brands via renewed marketing efforts, according to a report published by Bloomberg.
US FDA greenlights LG Household & Health Care’s toothpaste
LG Household & Health Care will market a novel toothpaste formulation on the North American market after receiving approval from the US Food & Drugs Administration, according to a report published by Business Korea.
Venus teams up with Princess Nokia in extension of #SayPubic campaign
Procter & Gamble’s Venus brand is extending its mission to encourage the use of correct anatomical terms over euphemisms, teaming up with Princess Nokia in a new chapter of its #SayPubic campaign.
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