Tmall to offer aesthetics treatments; Hydrafacial makes its debut
The Beauty Health Company has announced the launch of its first DTC sales channel on Tmall. The Californian firm’s flagship brand, Hydrafacial will offer a series of skin health treatment packages via the Chinese e-commerce platform, which can then be redeemed at a verified provider.
Dr.Jart+ Unveils ENHYPEN as Ambassadors
Dr.Jart+ has named K-pop group ENHYPEN as their first global ambassador.
Wei Daxun Named TOM FORD BEAUTY Ambassador
Estee Lauder-owned TOM FORD BEAUTY has officially appointed Wei Daxun as its fragrance ambassador, with plans to release a new advertising campaign.
Kao cuts the ribbon on Sensai Shanghai flagship
Kao has unveiled its first flagship store for its Sensai brand in Shanghai, China. The experience-based concept store is divided into two zones; an immersive spa and shopping area.
L’Oreal China opens Beauty Everything in the World exhibition
L’Oreal China has unveiled an exhibition that celebrates beauty and tolerance. Beauty Everything in the World, as the show has been dubbed, is located at Chengdu’s Courtyard No 1 and is free to view.
Gucci names Davika Hoorne as face of beauty range
Gucci has named Davika Hoorne as Brand Ambassador for its fashion and beauty ranges. The model and actor is the Kering owned brand’s first Thai ambassador.
Shilla Duty Free and Estee Lauder host virtual beauty class
Shilla Duty Free and Estee Lauder have teamed up to host a virtual beauty class. Held in honor of the launch Lauder’s Advanced Night Repair Rescue Solution Serum, the online tutorial was posted on both Shilla’s website and its YouTube channel.
Schwarzkopf Taps Jim Sarbh for Indian Market Expansion
Schwarzkopf Professional has partnered with Jim Sarbh, designating him as their ‘mane man’.
Unilever Australia and New Zealand names Mindshare as its media agency
Following a comprehensive tender process, Unilever has named Mindshare as its media agency for Australia and New Zealand.
Shiseido to tempt back Chinese shoppers with launch of tourism platform
Shiseido has unveiled a new WeChat platform designed to promote the beauty of Japan to Chinese shoppers in collaboration with a variety of tourism partners, including Japan Airlines, Hankyu Hanshin Department Stores and Daimaru Matsuzakaya Department Stores.
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