YSL Beaute heads to Parliament with Women’s Aid to fight gender-based violence
YSL Beaute has teamed up with Women’s Aid in a bid to raise awareness of gender-based violence in the UK. The L’Oreal-owned beauty brand’s Abuse Is Not Love campaign aims to educate 2 million people worldwide on the signs of abuse by 2030.
Balenciaga takes music into fashion – literally – with NFC chip
Balenciaga is extending its Balenciaga Music project from playlists to its fashion collections with some clever garment tech that allows an exclusive track to be played via a NFC chip embedded into limited edition T-shirts and hoodies.
Mikimoto signs fragrance license agreement with Lalique Group
Japanese jewelry brand Mikimoto has signed a fragrance license agreement with Lalique Group covering a collection of perfumes and crystal editions, stretching through 2035.
KraveBeauty unveils limited edition products with fully traceable tamanu oil
KraveBeauty has launched a duo of products designed to showcase its new commitment to responsibly and sustainably sourced ingredients. The brand ‘hit reset’ on its sourcing practices, aiming to gain full visibility into the process, improve working conditions and contribute to climate resilience.
Kurkdjian revives Baby Dior line
Dior has unveiled its new, re-birthed baby care line. The LVMH-owned brand’s Perfume Creation Director, Francis Kurkdjian has created a new scent for the range, Bonne Etoile.
Unilever backpeddles on brand purpose
As part of its recently announced action plan to ‘drive growth and unlock potential’, Unilever is dialling back on its pursuit of ‘purpose’ for some of its brands.
Chanel creates new role: Director of Ideation and Creative Influence Strategies
Chanel has announced the appointment of Nadege Winter as Director of Ideation and Creative Influence Strategies. In this newly created role, Winter will craft strategic concepts for major upcoming influence programs as well as create and grow an ‘influence council’.
Sephora names Deborah Yeh Global Chief Marketing Officer
Sephora has announced the promotion of Deborah Yeh to Global Chief Marketing Officer. Yeh will take over from Steve Lesnaud, effective November 3.
Manchester City Renews Rexona Partnership
Manchester City has renewed its global partnership with Unilever-owned Rexona, a relationship that has been in place since 2018 for the men’s team and was extended to include the women’s team in 2020.
France Regulates Social Media Influencers
The French Parliament has unanimously passed a bipartisan bill aimed at regulating social media influencers, introducing penalties like jail time or fines for violations.
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