Pullman Saigon

Brand Design

Project Realisation:
2013

Scope of Works:

• Brand Naming
• Logos Design
• Advertising Templates
• Marketing Strategy

Considered the naming trends, we have defined together with the client the names ‘Food Connexion’ and ‘Cobalt’ for All-day dining and Rooftop bar for Pullman Saigon hotel.

This hospitality project was a great opportunity for us to work with a large group which Accor and specifically to understand how best we can meet the marketing regional direction expectations and hotel food and beverage image.