THE WHAT?  Alexia Pilavachi has been appointed as the L’Oréal Global Media Lead at Wavemaker, reporting to Alex Altman, the Global Client President and Head of B2B.

THE DETAILS Based in London, Pilavachi will lead the L’Oréal Global Media team located in Paris. Her primary responsibilities include supporting and expanding the Wavemaker and GroupM relationship with L’Oréal, driving digital transformation, and implementing best practices across the 30 markets involved in the partnership.

THE WHY?  Her appointment aims to leverage her extensive experience to foster transformative growth for L’Oréal, contributing to Wavemaker’s ongoing success and its relationship with the cosmetics giant, especially in light of recent account wins and retentions in regions like Egypt, MENA, Pakistan, and Thailand.