THE WHAT? L’Occitane’s Group Travel Retail unit has announced the launch of a second wave of its global OOH brand awareness campaign at international airports for its Sol de Janeiro brand.

THE DETAILS Hostesses stationed at key airports, such ads Charles de Gaulle in Paris, Copenhagen in Denmark and Turkey’s Istanbul, will offer product testing while screens and lightboxes will raise awareness at airport concourses.

THE WHY? Marion Amirouche, Brand Manager, Sol de Janeiro Travel Retail, comments, “We are really excited to be rolling out our inspiring, upbeat and motivational OOH brand awareness campaign in time for the festive holiday season. Our aim is to imbue travellers with Sol de Janeiro’s sense of joy and introduce them to the brand’s life affirming philosophy that celebrates inclusivity, self-celebration and body positivity. Once customers sample the best-selling core product range, we feel sure that they’ll be back for more!”