THE WHAT? Dior has drafted in Jay Chou, as its next Global Ambassador. The Taiwanese pop star, who has just completed his Carnival world concert tour featuring costumes designed by the French fashion label, is the first Mandopop artist to take up this coveted role.

THE DETAILS “I am thrilled to join Dior as a global ambassador and am very grateful for Dior’s custom-designed stage ensembles for the concerts in Bangkok,” says Chou. “We have been working together on the stage outfits and performing in Dior, which truly makes the stage experience incredibly special. I am looking forward to our journey ahead with Dior.”

THE WHY? Dior revealed in a statement, “As our new global ambassador, Jay embodies the spirit and singularity of Dior style, a modernity with a timeless signature. Driven by audacity and creativity, this alliance celebrates more than ever the special ties uniting Dior and culture in all its forms.”