THE WHAT? Greg Renfrew has announced her return to Counter Brands to take the helm of Beuatycounter once more; she will resume her CEO title, effective February 1, 2024. Current interim CEO, Mindy Mackenzie will step down from her role, but continue to champion the brand as a member of the board.

THE DETAILS Renfrew founded and led Beautycounter as CEO for more than a decade following its launch in 2013. “I am looking forward to getting back to working with the team (including some familiar faces joining me again),” she comments. “It’s not going to just be business as usual, and I’m looking forward to raising the bar even higher for our company and the industry at large.”

THE WHY? Roberto Marques, Board Chair, reveals, ” We are thrilled to welcome back Gregg to lead Beautycounter in this important next phase of growth. Gregg, as the Founder and inspiration of Beautycounter’s mission, also has a proven track record at the company for driving results and engaging both Advocates and Associates who work alongside her to make meaningful change.”