THE WHAT? Ultra Violette, an Australian sunscreen brand, has received a US$15 million investment from Aria Growth Partners.

THE DETAILS This investment marks the first time Ultra Violette has accepted outside capital, coinciding with the brand’s fifth anniversary. Aria Growth Partners has acquired an undisclosed stake in Ultra Violette, which was initially bootstrapped by founders Ava Chandler-Matthews and Rebecca Jefferd.

THE WHY? The brand plans to expand its presence in North America, starting with a rollout of its products through Sephora in Canada in March. Ultra Violette’s products are already available in 28 international markets, including Europe, Australia, the UK, Asia, and the Middle East, through retailers such as Sephora, Space NK, Harrods, and Liberty London.