THE WHAT? Dr PawPaw’s Your Gorgeous Skin range has made its debut in the UAE. The natural and vegan skin care solutions have hit shelves at Life Pharmacy and Watsons across the region.

THE DETAILS The nine-piece range was well received at the two-day launch event in Dubai with SPF50+ pa++++ Day Cream selling out by the end of the second day. The brand witnessed some 383 pieces of social media coverage in the first 24 hours.

THE WHY? The launch was designed to create buzz for the brand’s new skin care line and, by all accounts, it succeeded.