Nivea Nigeria launches Radiant & Beauty range for melanin rich skin

Nivea Nigeria launches Radiant & Beauty range for melanin rich skin

THE WHAT? Nivea Nigeria has launched a new body care range designed for melanin-rich skin, according to a report published by Business Day. The range comprises two products: Advanced Care for dry skin and Even Glow to even skin tone.

THE DETAILS The launch party for the Radiant & Beauty was attended by several high-profile Nigerian women, including Beverly Naya, Linda Ejiofor and Somto Onwuazombe. The body care line aims to address issues that are specific to those with melanin-rich skin tones such as dryness and a dull, ashy appearance.

THE WHY? Basil Menachem, Head of Shopper & Customer Marketing for the Beiersdorf-owned brand told Business Day, “This project brings to life years of research into the needs of African skin. This is particularly a celebration of all shades of beautiful Nigerian women, who are always proud and confident in their skin.”

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