THE WHAT? Garnier has launched its Pure Active AHA-BHA charcoal serum onto the Kenyan market, according to a report published by Capital FM. The L’Oréal-owned brand said that there was growing demand for environmentally conscious products in the East African market.

THE DETAILS Garnier said it is the only naturals-based brand with manufacturing hubs in both Kenya and South Africa – and this gives it an advantage over its competitors, enabling the brand to gauge local demand and deliver accordingly.

THE WHY? Adrien Koskas, Garner Global President, told Capital FM, “Green beauty will transform the way we do business. Developed with the help of our partners, experts and consumers, this initiative highlights our ambitions in this field, supported by realistic and tangible goals.”