THE WHAT? Native has announced the launch of a line of deodorant sprays and sticks designed to offer odor protection for the whole body. Offering 72-hour freshness all-over, the products are designed for use on underarms, chest, underboob, privates and feet.

THE DETAILS The clean formulations do not contain aluminium salts, parabens, baking soda, dye or talc and are available in four variants: Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea and Unscented.

THE WHY? Vineet Kumar, CEO of Native, explains, “We want to empower people to feel confident in their own skin, even during moments when life, well, stinks. We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source. Native’s Whole Body Deodorants offer an easy and effective way to protect from BO, while boosting confidence so you can go about your day smelling good.”