THE WHAT? Kao has launched its Molton Brown brand onto the Malaysian market with the opening of a flagship store in the Exchange TRX Mall, Kuala Lumpur.

THE DETAILS Molton Brown plans to expand its presence in the country through various channels this year, including the launch of an e-commerce site, and its luxury hotel amenities business.

THE WHY? The move is part of Kao’s wider Global Sharp Top Strategy to significantly expand its beauty brands beyond their current core markets.