Vegan beauty has a clear definition – No animal ingredients included within the product formula.
The category dismissed by the big players within the industry for many years.
But championed throughout the ‘The Teens’ by the ‘FOMO’ Instagram obsessed Millennials.
Has now become the standard requirement across cosmetics and personal care products for a Gen Z purchase.
As the category begins to scale how can/will it maintain its integrative?
This month’s panel.
Audrey Wesson Marketing Associate at INOLEX
Ericka Durgahee Marketing Manager at The Vegan Society
Jo Chidley Co-Founder at Beauty Kitchen
Discuss how to ReThink: Vegan Beauty