THE WHAT? Groupe Bogart has announced the acquisition of the Rose et Marius House of Haute Parfumerie and Art of Living in Aix-en-Provence, France. Financial terms of the deal were not disclosed.

THE DETAILS Bogart will lend Rose et Marius its expertise as a manufacturer, its integrated distribution network and the resources the handmade perfume brand needs to expand internationally.

THE WHY? After several strategic acquisitions in the retail sector, Bogart is pursuing its external growth strategy with the acquisition of a new brand in its original business of manufacturing perfumes and cosmetics.