THE WHAT? Minimalist skin care brand, Sonsie Skin has announced that Pamela Anderson will join the brand as Co-founder and owner. Together, the brand and Baywatch star will reinforce and amplify the brand’s commitment to crafting skin care solutions that embrace the individual.

THE DETAILS Attending recent events make-up free, Anderson has bought global awareness to the ‘less is more’ beauty movement. Now she wants to inspire others to embrace their vulnerability and advocate for simplicity.

THE WHY? CEO, Roberto A. Felipe, explains, “We are thrilled to embark on this journey with Pamela as Co-Founder. Her authenticity, character, and insight will propel Sonsie forward, fostering global awareness. In the dynamic landscape of the skincare industry, Sonsie unfolds as a narrative of self-acceptance, love, and the pursuit of Beyond Healthy Skin. We can’t wait to continue building with our Sonsie family.”