THE WHAT? Kim Kardashian has revisited her color cosmetics offer and is poised to relaunch her make-up line under the Skkn by Kim banner. The range is said to build upon her previous two make-up collections, drawing on the reality TV star’s extensive experience of near-daily glam throughout her 20-year career.
THE DETAILS According to a report published by WWD, the new range comprises lipsticks, liners and an eye shadow palette in a selection of nude shades.
THE WHY? Kardashian shuttered her KKW make-up brand in 2022 following Coty’s purchase of a 20 percent stake in the line, promising to relaunch. She told WWD, “I think you just know how you want to make things better. The lip liner glides on a little bit better. Everything is in the minor details. As a perfectionist… I feel like the customer will feel the elevation.”