THE WHAT?  Juice Beauty has announced that Lance Patterson will replace Karen Behnke as the company’s Chief Executive Officer.

THE DETAILS Behnke, founder of Juice Beauty, steps down as CEO but will remain as the Chief Brand Officer. Patterson brings experience from previous CEO roles at Kate Sommerville and other beauty brands and aims to focus on strategic growth at Juice Beauty.

THE WHY? The change in leadership is aimed at driving Juice Beauty’s growth in the clean and sustainable beauty market. Patterson’s appointment reflects a strategic decision to leverage his industry experience for the brand’s expansion, while Behnke continues to focus on product innovation and brand representation.