THE WHAT? Sephora has unveiled its birthday gift offer for 2024 for US and Canada. The gifts are available to the LVMH-owned retailer’s Beauty Insider members during their birthday month and can be redeemed in store for free on online with a minimum purchase.

THE DETAILS This year’s line-up will feature essential prestige beauty products spanning the make-up, skin care and hair care categories from Kosas, Youth to the People and Moroccanoil as well as four quarterly rotating, online-exclusive gifts for VIB and Rouge members.

THE WHY? Emeline Berlind, Senior Vice President, General Manager, Loyalty at Sephora, explains, “Sephora’s annual birthday gifts have become one of the most sought-after elements in our loyalty program, and we take great pride in making every birthday a joyous celebration for our more than 36 million members of our Beauty Insider community. This year, we’ve curated a unique assortment of some of Sephora’s most iconic and viral brands that offer versatility to complement your daily routines – from cleansing your skin and creating everyday makeup looks to treating your hair and body, and more. We love being able to share our deep appreciation for our most loyal customers and make their birthday month even more exciting.”