THE WHAT? Huda Beauty is hoping to capture the hearts of Indian shoppers, having made its debut on e-commerce platform Myntra. The platform will also offer Huda Beauty’s recently launched Wishful skin care line as well as Kayali fragrances.

THE DETAILS The launch is being supported by a CGI film that shows life-size Huda Beauty products flying around in the sky as well as outdoor 3D hoarding in Mumbai. In addition, some 100 leading influencers have been engaging Myntra shoppers with looks created with the brand’s bestsellers.

THE WHY? Sharon Pais, Chief Business Officer, Myntra, comments, “In our endeavour to bring the best of fresh global fashion and beauty to our customers, we are thrilled to add the iconic Huda Beauty to our robust selection of international brands.

“On the back of Myntra’s cutting-edge tech, unmatched reach and a keen understanding of the needs of new age, trend-first India, we look forward to supercharging Huda Beauty’s vision of winning with India’s premium base of shoppers.”