THE WHAT?  USHOPAL GROUP, a Chinese luxury beauty and retail group, announced its lead investment in the high-end fragrance brand DOCUMENTS. This marks USHOPAL’s first equity investment in a domestic Chinese brand.

THE DETAILS  Lu Guo, CEO of USHOPAL, stated the investment aligns with their strategy of partnering with top-tier brands and expanding into the Chinese domestic market. DOCUMENTS was selected for its brand positioning, emotional communication, product consistency, and unique personality.

THE WHY?  Zhaoran Meng, founder of DOCUMENTS, aims to use the investment to enhance the brand’s creative capabilities and expand its global presence. The partnership focuses on improving DOCUMENTS’ competitiveness and establishing it as an international brand.