THE WHAT? Chanel is said to have cut the ribbon on its first Fragrance & Beauty location in Mumbai. The French luxury label’s new store is situated at the Phoenix Palladium Mall and is the third such location in India.

THE DETAILS According to a report published by India Retailing, the mall’s general manager broke the news on LinkedIn.

THE WHY? Chanel’s choice reflects wider trends in the beauty industry as more and more prestige brands gravitate towards India, where sales are booming as the burgeoning middle classes’ disposal income grows.