THE WHAT?  Unilever India has recently announced the appointment of Gayatri Makhijani Ray as the head of its digital hub. This significant move was publicised through Ray’s LinkedIn profile, marking a notable shift in the leadership of the company’s digital strategies.

THE DETAILS   Gayatri Makhijani Ray brings a wealth of experience to her new role at Unilever. Her journey began in 2007 as a trainee at MTV Networks, and she’s a proud alumnus of Jai Hind College, Mumbai, holding a bachelor’s degree in Mass Media. Ray’s career path has seen her in key positions across major corporations. Before her current role, she was part of Intel India for over five years since October 2018. Her professional portfolio includes over four years as a digital/online brand manager at Amazon and nearly three and a half years as a senior strategist at Yahoo!. Ray’s expertise extends into digital creative, having worked with agencies like SapientNitro, Rediffusion Y&R, and Tribal DDB.

THE WHY? Ray’s appointment as the head of the digital hub at Unilever India is a testament to her vast experience of over 15 years in the digital domain. She has been instrumental in handling a broad spectrum of responsibilities, including digital and media planning, media creative, social media, content strategy, execution, and measurement. Her diverse background and proven track record in leading and implementing effective digital strategies make her an invaluable asset to Unilever India, poised to steer the company’s digital initiatives towards new heights of success.