THE WHAT? Louis Vuitton has partnered with the well-known Cheng family to make its catwalk debut in Hong Kong. The LVMH-owned luxury brand will debut Pharrell Williams’ pre-fall men’s collection in its first fashion show in Hong Kong.

THE DETAILS According to a report published by Bloomberg, the French fashion house’s runway will be installed at the Avenue of Stars promenade, operated by the Cheng family’s New World Development.

THE WHY? It’s hoped that the high-profile event will help re-establish the city as a global luxury shopping hub post-pandemic, Bloomberg reports.