THE WHAT?  Pantone has chosen Pantone 13-1023 Peach Fuzz as its color for 2024. This pinkish-orange color is intended to evoke tenderness and compassion and is part of Pantone’s yearly tradition of selecting a color that reflects current cultural sentiments. Leatrice Eiseman, executive director of the Pantone Color Institute, suggests the color offers comfort and a sense of warmth.

THE DETAILS  The choice of Peach Fuzz was based on an analysis of trends in various domains such as art, design, entertainment, fashion, technology, sports, and travel. Laurie Pressman, the institute’s vice president, explains that cultural events and shifts greatly influence their decision each year. The selection process involves evaluating color psychology and current trends to find a color that resonates with the global mood.

THE WHY? Pantone’s selection has led to collaborations with brands and designers who are incorporating Peach Fuzz into their products and designs. These include Motorola, Ultrafabrics, Ruggable, Tsia Carson, and Yiying Lu, showing the color’s impact on design and market trends. Peach Fuzz is presented as a color that inspires creativity and reflects current themes in design and culture. It follows previous colors like 2023’s Viva Magenta, and 2022’s Very Peri, each chosen for their cultural relevance at the time.