THE WHAT? Richemont has announced the appointment of Boet Brinkgreve to the newly created role of CEO of Laboratoire de Haute Parfumerie et Beaute.

THE DETAILS Brinkgreve joins the luxury conglomerate from DSM-Firmenich where he has worked since 2007, most recently as President of Ingredients & Group Procurement. In this new role, he is charged with establishing and leading Richemont’s new Laboratoire de Haute Parfumerie et Beauté to enable the six Maisons already involved in fragrance to reach critical mass in this highly competitive field.

THE WHY? Johann Rupert, Chairman, commented, “Boet’s role will be instrumental in enabling our Maisons to reach their full potential in this dynamic market, broadening their clientele base whilst enhancing the Maisons’ capabilities to meet the needs of their highly discerning clientele. With his deep knowledge of the fragrance industry, prior success in driving new ventures, remarkable track record in building winning international teams and commitment to sourcing sustainable ingredients, I am convinced that Boet will prove to be a notable addition to the Group.”