THE WHAT?  Amorepacific is set to introduce its derma cosmetic brand, Aestura, in Japan.

THE DETAILS   The A-Cica 365 range from Aestura will feature in 12 @cosme retail locations and be available on cosme.com. A dedicated pop-up store will be set up at the Tokyo outlet of @cosme to amplify the launch from September 13th to September 26th.

THE WHY?  This introduction aligns with Amorepacific’s overarching strategy of strengthening its foothold in regional markets while expanding its brands reach globally.