THE WHAT? The Estee Lauder Companies has announced that Jane Lauder will be named to the new role of EVP, Enterprise Marketing and Chief Data Officer, effective July 1, 2020.

THE DETAILS As ELC’s first Enterprise Marketing and Chief Data Officer, Lauder will lead the company-wide strategy to build a data-empowered, digitally-directed priority to accelerate growth.

She will be succeeded at Clinique by Michelle Freyre, who joins the brand as SVP, Global General Manager on the same date. Freyre joins ELC from Johnson & Johnson where she enjoyed a 20-year-long career across various roles, most recently as President, US Beauty.

THE WHY? As Global Brand President at Clinique, Lauder successfully leveraged data and analytics capabilities to drive strong long-term growth at the brand and enterprise level. As Fabrizio Freda, President and CEO, explains, “We are focused on delivering the very best, high-quality products that leverage consumer insights from our enhanced data analytics, and I am confident that Jane is the right person to lead this important area of the business.”