THE WHAT? Supermodel Kendall Jenner has been announced as the new global ambassador for L’Oréal Paris, with her debut campaign launching in September.

THE DETAILS? Jenner’s role will be leading the cosmetic giant’s makeup campaigns. As a significant figure in the fashion industry, an entrepreneur, and a social media icon, she is a role model for her generation.

THE WHY?  The collaboration represents a significant milestone for Jenner, who expressed excitement about joining a “sisterhood of strong, powerful women.” This opportunity allows her to embody and promote the brand’s core values, marking a “full-circle moment” for her career.