THE WHAT? L’Oréal Israel has announced a new training program aimed at influencers and content creators, according to a report published by the Jerusalem Post. The free, six-week course will include classes from dermatologists, senior marketing managers and social media experts.

THE DETAILS Once completed, course participants will receive a certificate and outstanding students will be offered an opportunity to with L’Oréal’s skin care brands in social media campaigns.

THE WHY? The course is designed to train and provide influencers with professional-level skin care knowledge as well as, presumably, to ensure the French beauty giant’s product are at the forefront of content creators’ minds. Eli Sagic, CEO of L’Oréal Israel, told the Jerusalem Post, “The SkinCare Campus was born out of a strategy of L’Oréal Israel that aims to raise the level of content on the network to professional and more in-depth worlds of care… We wish to advance the content in the world of skin care a few steps forward and offer the Israeli consumer more professional and in-depth content in the world of care.”