At its core Veganism is a way of living in which people exclude, as much as possible, all forms of animal exploitation and cruelty.
For the beauty industry Vegan/Veganism has become a product category.
That has in recent years been position alongside but not separates from ‘Organic Beauty’ ‘Clean Beauty’ ‘Natural Beauty’ ‘Bio-based Beauty’ ’ Plant-Based Beauty’ ‘Sustainable beauty’
In this ever-so confusing ‘marketing mashup’ how will Vegan Beauty maintain its niche and preserve it’s ethical, health and environmental creational in the future?
This month’s panel:
Discuss how to FuTure Proof: Vegan Beauty