THE WHAT? Augustinus Bader has announced the appointment of Jerome Pulis as Head of Global Brand Marketing and Communications. Pulis is best known for his 16-year stint at Parfums Christian Dior, where he held the role of Director of International Communication up until January of last year.

THE DETAILS Pulis set up his own brand content agency, RE7 following his departure from Dior and, according to a report published by Business of Fashion, is tasked with supporting Bader’s future growth.

THE WHY? Pulis has considerable form when it comes to Hollywood connections, having overseen the launch of Sauvage and on several of the film industry’s star-studded events. According to the Business of Fashion, this celebrity connection will help the doctor-backed skin care line spread the word far and wide.