THE WHAT? Californian make-up brand, ColourPop Cosmetics has launched onto the Indian market via Nykaa’s platforms. The Seed-beauty owned brand will be available on Nykaa’s platforms and in bricks and mortar stores.

THE DETAILS According to a report published by India Retailing, the partnership sees some 100 SKUs hit Nykaa’s platforms and spans the foundation, concealer, eye and lip categories.

THE WHY? Laura Nelson, Founder of Seed Beauty, told India Retailing, “ColourPop was founded with the mission of creating luxury beauty that doesn’t break the bank – and our goal is to bring that magic to customers all over the globe. Our community has been asking to see ColourPop IRL outside of the US and the launch of ColourPop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks.”