THE WHAT? Compass Diversified has announced that it has signed a definitive agreement to partner with The Honey Pot Company, purchasing a majority stake in the feminine care brand for an enterprise value of US$380 million.

THE DETAILS The Honey Pot Co will continue to be led by its current management team and existing owners and leadership will retain a ‘significant’ minority stake in the company. The deal is expected to close in February.

“We are excited to embark on this partnership with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out,” said The Honey Pot Co’s Co-founder, Beatrice Dixon, who will continue to lead the company in her current role as CEO and Chief Innovation Officer.

“We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.”

THE WHY? CEO of Compass Diversified, Elias Sabo, commented, “Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning. They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon.”