THE WHAT? SaSa International has announced its unaudited results for the third quarter of the current financial year. Sales hit a total of HK$1,182.2 million in the three months to December 31, 2023, up 36.7 percent yoy.

THE DETAILS Online sales grew 41.2 percent to HK$231.6 million and now account for 19.6 percebt of the group’s turnover, SaSa said. Offline sales rose an impressive 35.7 percent. Offline sales have now recovered to 49 percent of pre-pandemic figures.

THE WHY? SaSa explained in a statement that this Christmas was the first since borders fully reopened following the end of the pandemic and the Hong Kong government supported campaigns to boost local consumption.