THE WHAT? Kose America has announced the appointment of Chinae Kim to the newly created role of Vice President. Kim will lead the company’s strategic marketing and sales efforts in North America.

THE DETAILS Kim joins the company from AmorePacific US where she oversaw US marketing for the Sulwhasoo and AmorePacific brands.

THE WHY? Kim brings more than 15 years of brand and marketing experience in the beauty industry to the role. Kose America said in a statement, “Chinae has a proven track record of success driving significant growth for Sulwhasoo in the market.”