THE WHAT?  Earth & Halo introduces the “Pledge to Our Community,” aiming to redefine beauty standards by focusing on graceful ageing.

THE DETAILS Led by founder Aaryan, the initiative includes commitments to diverse beauty representation, no photo retouching, cruelty-free and organic product formulations, merging ancient wisdom with modern science, business transparency, using effective ingredients, ongoing research for skin-friendly formulations, and eco-friendly packaging.

THE WHY?  Earth & Halo’s initiative aims to shift beauty standards towards a more inclusive and authentic approach, emphasizing graceful ageing and ethical practices in the beauty industry.